רועי דנינו - ניהול פיננסי

About me

I am 39 years old, married to Orly, and a father of five sons, living in central Israel.

I grew up in a household with salaried parents who always stayed beneath the glass ceiling out of fear of breaking through it, which made me, from a young age, want to reach as high as possible.

During my business career, I founded and managed companies with hundreds of employees and sales turnovers of tens of millions of shekels. I personally experienced what it means to run a business, manage cash flow, deal with financial pressures, as well as experience both successes and failures.

Six years ago, I decided to package the knowledge I had accumulated and to guide business owners in a variety of fields—from the initial startup phases to execution—committing that every piece of advice or plan would reflect the real reality rather than an imagined one.

The values I stand for

Responsibility

Delivering realistic solutions that bring tangible results

Practicality

Providing practical solutions that lead to measurable successes

Long-Term Relationships

Building genuine partnerships based on trust, transparency, and mutual respect

Continuous Learning

Commitment to continuous growth and adaptation to the ever-changing business world

Empowerment

Empowering the client to take responsibility and lead their business to new heights

my services

What I Specialize In

When Will You Know That You Need My Consulting?

Whether you are an existing business owner, part of a family business, or even an entrepreneur in the planning and establishment stages, it can sometimes be difficult to pinpoint the exact moment when professional help is required.

Here are a few signs that may indicate it’s time to consider partnering with an expert:

Rapid Growth: Your business is growing quickly, and you’re struggling to manage the expansion.
Cash Flow Difficulties: You’re encountering cash flow issues despite strong sales.
Critical Decisions: You’re facing a significant decision, such as expanding your business or entering a new market.
Increasing Competition: You feel that the competition is starting to catch up with you.
Inefficiency: You notice inefficient processes in your business but have difficulty improving them.
Burnout: You feel overwhelmed and find it hard to balance managing the business with your personal life.
Long-Term Planning: You want to develop a long-term strategy but aren’t sure where to start.
Aspiration for Expansion: You’re considering turning your business into a chain or entering international markets.

Why Choose Me?

Proven Experience: Years of success in guiding diverse businesses.
Personalized Approach: Every business is unique, and so are the solutions I offer.
Holistic Vision: Business success comprises various factors across different areas that require a broad understanding and perspective.
Commitment to Results: I focus on creating tangible and measurable value for your business.
Innovation: A blend of traditional methods with advanced technological tools.

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